The Ahern Group is a manufacturer's representative group specializing exclusively in the sales of quality hunting, shooting and law enforcement products in the states of Texas, Oklahoma, Louisiana and Arkansas. 

The strength of our group stems from our professional, hard working, seven man sales force and the quality lines we represent.  While other groups have decreased or maintained status quo,  The Ahern Group has increased in manpower due to Law Enforcement, independent dealers, and regional / national chains becoming more of a factor.

Today, manufacturers are asking for proper dealer and agency coverage in the market place.  This is our strength.  We are working the dealer and Law Enforcement market on a daily basis.  We are writing business on a dealer direct basis for our manufacturers and, most importantly, for our distributors.  Presently we are calling on 700 accounts, which include 86 Law Enforcement agencies with 200 or more officers.  Distributors and dealers know us well and appreciate our service and attention.

Our marketing strategy involves direct contact with an account, exposing them to product samples, features, sales aids, advertising promotions, personnel clinics, and in-store promotions.  We have found this strategy pulls the merchandise through the distributor as well as increasing product mix.  Once we have created a demand on the account we can implement programs to and through the distributor network.  We have actively structured the inclusion of a Law Enforcement Division and Sales Manager in our organization to specifically cover the expanding Law Enforcement market.